Also, supposedly when Nat Geo explorers go out into the field, they take along the missus and their not-so-bright friends, all dressed up as if they're just about to hit the neighbourhood nightclub.
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I couldn't bring myself to watch the entire film, but I do remember Nat Geo branding everywhere, and John Abraham fighting and overpowering an anaconda in the film, because that's what Nat Geo explorers do in their free time. I don't think Valmik Thapar took this as a compliment, but how clever and well-informed K-Jo and Soham are. John Abraham, in a sheer stroke of genius by KJo and Soham, was cast as a Nat Geo tiger expert called Krish Thapar. The less said about the film the better - all it ended up being was a strange showreel for Nat Geo. the desi Blair Witch project with Ajay Devgan as the Blair Witch. Karan Johar's first overture of love to John Abraham was Kaal - a.k.a. Okay, I'm a huge fan of National Geographic Channel and this hurt me more than it hurt others. So along with a lilting background score, you had Akshaye Khanna looking at the bottle of Coke more lovingly than he was looking at Ash, and then proceeding to offer it to her as if it was a solitaire! Strange are the ways of Mr Ghai. There was an entire 10-second song segment around a Coke bottle. This time though you couldn't blame Ghai so much as the company which must have paid him big money to advertise their product in his film. There was his magnum opus Taal, with junior Mrs B and a fast-balding Akshaye Khanna. Yaadein wasn't Ghai's only flirtation with bad brand placement in his films.
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I don't know if Ghai realised that a male actor offering the female one some mouth freshener after a cycle race is not charming, it's just insulting. And everyone kept offering each other Pass Pass in the film.
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A key chain which kept being twiddled in front of the camera in every other frame the Jackster was in. And since subtlety is his fort, he not only went for repeated Coke banners in the background, he had Jackie da Shroff flaunting a key chain with the Coke logo. Maybe knowing that there'd be no moolah coming in from ticket sales, Ghai decided to get endorsements from Coke and Pass Pass. I don't know how many of you remember Yaadein but it was not just the swan song film of the Kareena and Hrithik pairing and their star-crossed love affair, it was also a murder of the senses by Subhash Ghai. Here's my pet peeve list of the five worst brand placements in Hindi films. And then there's the really bad brand placement which hits you over the head with a sledge-hammer. There's the good brand placement which is done subtly. Once the film begins, there's one brand endorsement after another.Ī poster cut-out of the lead stars of ZNMD. And then the ad is spooled repeatedly, because the advertisers bought two minutes of ad time and want most of the ad for their buck.
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It's bad enough that you sit down at the theatre these days and even before the movie or the trailers starts, you are told by Bipasha that she doesn't need to buy a house on the French Riviera, because she's buying one in Gurgaon instead - and so should you. In this case, it's for Mountain Dew and Land Rover Discovery 4, their car of choice and of course for Spanish tourism. Hrithik Roshan's newest film is just the latest in a long chain of films that are starting to feel like 3 hour ad reels. But that wouldn't be product placement, would it?
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They could have been innovative like Delhi Belly and made up a cold drink brand like the aptly named orange juice brand, Suntara. If you got to drive around the beautiful Spanish countryside with your best buddies what would you rather be sipping - some lovely Moscatel or sangria or gallons of Mountain Dew? Apparently if you are the boys in Zindagi Na Milegi Dobara, the answer is Mountain Dew.